Heel App - Pet Care Reminder System

Heel! is an app designed to remind owners to give their pets medication or other care needs.   The client wanted an update in look and feel and an overall UX audit for 3 different items:  the app itself, the consumer facing website, and a web portal for veterinarians.  In addition to creative direction and UI/UX updates, I included suggestions for content re-organization and ideas on how to clarify features/benefits.

Date: Sept 2018 / Client: Heel / Role: Lead Product/UI/UX Designer /